MINOR PROJECT - FULL COMPILATION
20/4/26 - 24/7/26 (Week 1 - Week 14)
Nicole Ng Ying Yan 0382412
Bachelor of Design (Hons) in Creative Media
PRJ62204 Minor Project
Full Compilation
TABLE OF CONTENT
1.0 INSTRUCTIONS
Fig. 1.0 Instructions
2.0 CLIENT BRIEF
Fig. 2.0 Client brief
3.0 PROPOSAL
3.1 Process Work
All discussions and progress were documented in our FigJam Board.
[Empathy Stage]
Targeted User Groups
First, we decided on our targeted user groups based on the brief given to us. Initially, our targeted user groups were offline B40 women business owners and online B40 women business owners. After consulting, we changed them to:- B40 Women Product Sellers
- B40 Women Service Providers
Interview & Transcript
After sorting our targeted user groups, we prepared a list of interview questions for our interviewees to answer. Our group interviewed a total of 6 interviewees, 3 interviewees per targeted user group.
We interviewed them during their IbuNiaga ImpactLab briefing session on campus. My interviewee runs a homemade paste business, so she belongs to our 1st targeted user group, B40 Women Product Sellers.
- B40 Women Product Sellers
- B40 Women Service Providers
Audio Recording: https://drive.google.com/drive/folders/14qbc8lZk77_m4u4zQrcB0zq3UeHfsi75?usp=sharing
Fig. 3.1 Interview questions
Fig. 3.1 Interview questions
Fig. 3.2 IbuNiaga ImpactLab briefing session
Fig. 3.2 IbuNiaga ImpactLab briefing session
After the interview, we transcribed our audio recordings and highlighted all the key information that will be useful for our affinity diagram.
Interview Transcript: https://drive.google.com/drive/folders/1_AV00KQsBK8-XKURPNC7oqkhy7327sY0?usp=sharing
Fig 3.3 Interview transcript
Fig 3.3 Interview transcript
Affinity Diagram
After we are done highlighting the key information, we transfer them into individual sticky notes and sort them into different clusters. After labelling each cluster, we can start to see their pain points and what they need to improve their business growth.
Fig. 3.3 Affinity diagram
Fig. 3.3 Affinity diagram
[Define Stage]
Problem Statement & How Might We (HMW)
In Week 4, we did an exercise in class where each group member create a problem statement and a "How Might We" (HMW) question for each of our interviewee. This exercise helps us to create an overall problem statement and a HMW question for both our user personas.
Fig. 3,4 Problem statement & HMW
Fig. 3,4 Problem statement & HMW
Crazy 8 Brainstorming
In Week 6, we did a brainstorming exercise called Crazy 8, where we sketch the solutions that comes to mind in under 8 minutes. After the exercise, our group compiled all our solutions and identified any similar or overlapping ideas. Our shortlisted solutions include:- Business hunting app
- Marketplace
- Digital skills training workshop
Fig. 3.5 Crazy 8
- Business hunting app
- Marketplace
- Digital skills training workshop
Fig. 3.5 Crazy 8
3.2 Proposal Deck
Minor Project Proposal Deck by Group 9
4.0 PROTOTYPE
5.0 REFLECTION
This project helped me understand the challenges that B40 women entrepreneurs face when trying to run a business, particularly micro-business owners. After the interview session, I got to know that they are actually not that tech-savvy in using digital tools, and lack knowledge on how to do marketing to promote their products or services. Throughout the research process, I learnt to always put myself in their shoes and try to look at things from their perspective instead of relying on my own assumptions about their experience. By doing so, we were able to pinpoint what they really need to expand their business.
While working as a team, me and my teammates supported each other and regularly held meetings to keep track of progress and refine our content. Throughout the process, it taught me how important collaboration and communication is between teammates to maximise efficiency and produce great results. Overall. this project allowed me to gain insights on the workflow of a design project looks like from the start until the end. It also taught me how thoughtful design decisions can increase visibility and confidence for the growth of micro-business owners.
This project helped me understand the challenges that B40 women entrepreneurs face when trying to run a business, particularly micro-business owners. After the interview session, I got to know that they are actually not that tech-savvy in using digital tools, and lack knowledge on how to do marketing to promote their products or services. Throughout the research process, I learnt to always put myself in their shoes and try to look at things from their perspective instead of relying on my own assumptions about their experience. By doing so, we were able to pinpoint what they really need to expand their business.
While working as a team, me and my teammates supported each other and regularly held meetings to keep track of progress and refine our content. Throughout the process, it taught me how important collaboration and communication is between teammates to maximise efficiency and produce great results. Overall. this project allowed me to gain insights on the workflow of a design project looks like from the start until the end. It also taught me how thoughtful design decisions can increase visibility and confidence for the growth of micro-business owners.
Comments
Post a Comment