DESIGN PRINCIPLES - TASK 2: VISUAL ANALYSIS & IDEATION
1/3/26 - 14/3/26 (Week 4 - Week 6)
Nicole Ng Ying Yan 0382412
GCD60804 Design Principles
Task 2: Visual Analysis & Ideation
TABLE OF CONTENT
1.0 Instructions
2.0 Lectures
3.0 Visual Analysis
4.0 Ideation
5.0 Feedback
1.0 INSTRUCTIONS
Summarisation of tasks:
- Conduct a visual analysis of the chosen artwork in 300 to 400 words.
- Sketch a minimum of 3 ideas inspired by the selected design.
2.0 LECTURES
LECTURE 6: Visual Analysis
Phase 1: Observation
- Observe in detail and identify visual elements of the design and try to describe them.
- It is about looking, thinking, and finding good language to communicate what you see.
Phase 2: Analysis
- Think about what you observe and make statements based on the evidence from the observation.
- Think about how the specific visual elements identified are combined to create design principles that complete the artwork and the effect it has on the viewers.
Phase 3: Interpretation
- Observations, descriptions, and analysis of the work are fused with facts about the artwork and historical context.
- Think about the meaning and purpose of the artwork.
3.0 VISUAL ANALYSIS
Fig 3.0 Selected Artwork
Title: Useful Idiot
Artist / Designer: Michael Belias
Year: 2019
Size: 1080 x 1512 pixels
Medium: Digital Media
1. Observation
2. Analysis
3. Ideation
4.0 IDEATION
5.0 FEEDBACK
Week 6:
Week 5:
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